Bebe launched its first Bridal collection last week via online and in three of it's flag ship locations. When I saw that Bebe was doing a Bridal collection I was excited. Bebe is my store, I'm in there ALL the time. There's never been a time when I go into Bebe and cannot find multiply items that I like, not so much the case with this Bridal collection though. I was expecting a non-traditional, young, vibrant, flirty and sexy collection, in a nut shell one that fits Bebe's target customer. Instead I saw pieces that seemed to be geared towards the bride who is in her mid thirties and who's seeking a traditional wedding. I guess you could say this falls within Bebe's target customer, whom is between the ages of 21-34, but honestly I would say their true customer is between the ages of 21-30. My favorite looks were from Rami Kashou. Kashou was a finalist on Project Runway season 4 and a contestant on Project Runway: All Stars.